Why is Clean Beauty Important?

We’re all doing our best to protect the planet. You might have ditched single-use plastic or switched to renewable energy. Did you know that going green includes having a hard look at the products in your beauty routine? Clean beauty is one of the biggest movements within the beauty industry – and it’s more than just a trend.

At Cayla Gray, we’re passionate about educating our community about the importance of clean beauty. By embracing clean beauty, we can care for our skin, while protecting the planet we call home. As a cruelty-free brand, we’re committed to creating products that are hypoallergenic and that don’t harm our furry friends.

Read on to find out more about the importance of clean beauty and why it’s time to shake up your beauty routine.

What is Clean Beauty?

‘Clean beauty’ is a term given to products that are made using ingredients that are safe for your skin and the environment. There’s no denying that there is greenwashing around the term ‘clean beauty’, so you want to make sure the products you’re buying are what they promise.

There are dozens of ingredients that clean beauty seeks to avoid, including phthalates, one of the most problematic ingredients in perfumes. It’s linked to health issues like asthma, hormone production, and ADHD. These chemicals are for plastics – not your skin!

Mineral oil is another ingredient that you won’t find in clean beauty products. It’s also known as ‘paraffin’ and is dangerous for marine ecosystems and your skin. Almost every clean beauty brand will list the ingredients they avoid.

Clean beauty is all about using non-toxic ingredients and producing products in the most sustainable manner possible, considering the impact on human and environmental health.

Why Do We Need a Clean Beauty Revolution?

The beauty industry is largely unregulated. If your skin has ever negatively reacted to a product, the chances are that it’s from an ingredient that’s legal – even with questions about its safety for human health. By supporting clean beauty brands, you’re helping us create a safer industry and raise safety standards by eliminating toxic ingredients.

It's not just our skin that needs our help – it’s the planet. Beauty products can be amongst some of the most environmentally damaging products that we use. Products like perfumes and deodorants can cause as much pollution as car emissions if they contain toxic ingredients.

Parabens and other toxic ingredients are slowly killing our oceans and marine life. By choosing clean beauty products, you’re keeping your skin healthy and helping to maintain the beauty of Mother Nature.

What Makes Cayla Gray a Clean Beauty Brand

We like to practice what we preach. At Cayla Gray, we’re committed to changing the beauty industry from within. Many of the ingredients you’ll find inside mainstream fragrances are harmful to the environment, including sulfates, parabens, and petrochemicals.

We have a ‘blacklist’ of ingredients that we don’t include in our products. We’re committed to only using natural and safe synthetic ingredients to create sustainable products that are safe and hypoallergenic. We use safe synthetic ingredients as they can often be safer and more effective than all-natural alternatives.

Find out more about our clean ingredients and our commitment to promoting clean beauty here.